Farmers face growing challenges from rising labor costs to increasing pesticide resistance and pressure to farm more sustainably.

In this video, Adam Stager, Founder and CEO of TRIC Robotics, explains how the company’s innovative robotic pest-control systems are transforming how farms manage insects like Lygus bugs and other damaging diseases and pests.

Filmed in California’s Central Coast strawberry fields, Adam discusses:

• The major challenges growers face in pest control

• Why chemical-only pest management is becoming less effective

• How TRIC’s robotic bug-vacuum technology removes pests directly from crops

• How robotics can reduce pesticide use while improving sustainability

• TRIC’s business model for bringing automation to specialty crop farming

TRIC Robotics is helping farmers move toward more efficient, sustainable, and scalable agriculture using robotics to protect crops while reducing reliance on chemical inputs.